Fulcrum Blog

An illustration series for the Fulcrum Product blog, 2016-2019.

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Overview

Before focusing on Product Design full time, I handled all the marketing design at Fulcrum which included creating featured illustrations for our blog posts.

We went through a fairly prolific content creation spell with high levels of writing participation from the team, so I got to do a ton of illustrations. I was given total freedom which led to some pretty fun ones.

Layered maps on a purple background

Grid of boxes on a plum background

Wave line bisecting a blue background with green arrow pointing to the right

Fulcrum icon on a blue background patterned with gear icons

Empty battery icon on blue & purple gradient background

Blue terrain map background underneath interconnected checkboxe icons

Fleet of tiny truck illustrations arranged in groups that form triangles

Navy blue background with graphs and charts overlaid

Google Sheets icon with graphic extension chords attaching from both sides

Fulcrum icon with hand-drawn arrows pointint to it, flanked by muscle and thumbs-up emojis on an orange background

Map icons perched on water droplets sliding down a v-shaped funnel toward a single page icon

Fulcrum and Docker logos on a blue & purple gradient background

Large Google Calendar icon & smaller Fulcrum icon overlaying a blue abstraction of a calendar

Pen & paper icon with a gold star at the top on a light blue background

Fulcrum & Carto logos with arrows pointing to each other

Fulcrum icon on a blue background with faded photo of an audience with their hands up

Three identical icons of a fulcrum-branded server, each more covered in vegetation than the last

Fulcrum icon centered on a graphic of Earth with various software logos in orbit

Fulcrum icon centered on a graphic of Earth with a gear and chat icon in orbit

Fulcrum icon centered on a graphic of Earth with an illustration of a workflow above

Fulcrum padlock icon over a navy blue map of Europe and the European Union ring of gold stars

Fulcrum icon centered in a modified Google Drive icon

Globe icon overlaying a green background patterned with lat long values

Isometric map with various colored routes and pins

Map with various software icons as pins

Google Maps icon with Fulcrum icon and a large map pin between them

Illustrations of 2 mobile devices between strips of torn paper on a blue background

Forshortened view of a mobile device with Fulcrum icons stood up where app icons would be

Fulcrum-branded paper shredder icon over a teal background

Google Sheets icon with colored bar charts below it overlaying an abstraction of a spreadsheet

Google Sheets icon overlaying an abstraction of a spreadsheet

Google Sheets icon with an arrow pointing to a globe icon overlaying an abstraction of a spreadsheet

Icons of abstract people with one spotlighted on a blue background

Fulcrum icon over a green abstract map background

Green background with Spatial Networks icon behind a white up-arrow icon

Green background with snow and an evergreen tree pattern behind a Fulcrum gift box illustration

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